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Harry Rosen: Digitizing Customer Relationships
作者姓名:Vania Sakelaris, Nicole R.D. Haggerty
商品類型:Case (Field)商品編號:W27514
出版日期:2022/02/22內容長度:11 頁

Ian Rosen, the recently appointed executive vice-president of Digital and Strategy at Harry Rosen Inc. (Harry Rosen), a successful men’s retail chain founded by Ian’s grandfather in 1954, must decide on a technology solution to support the advancement of his proposed digital strategy for Harry Rosen. The decision-making challenges he is encountering in early 2020 are compounded by the onset of the global pandemic and resulting impacts on the luxury .....more

Harry Rosen: Digitizing Customer Relationships - Teaching Note
作者姓名:Vania Sakelaris, Nicole R.D. Haggerty
商品類型:商品編號:W27515
出版日期:2022/02/22內容長度:12 頁

Teaching note for product W27514.