| Homeland Foods: Fruit to be Shared |
| 作者姓名：Laurie George Busuttil, Vahagn Asatryan, Susan Van Weelden, Grace de Gelder |
| 商品類型：Case (Field) | 商品編號：W25547 |
| 出版日期：2022/06/05 | 內容長度：8 頁 |
In January 2022, a partner in Homeland Foods was identifying Canadian distribution channels through which to launch dried fruit products from his company based in Armenia. He needed to identify the most appropriate initial target market, select the most effective distribution channel(s), and develop an effective marketing strategy. Distribution channels under consideration included general grocery stores, ethnic food stores, natural food stores, gourmet .....more
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| Homeland Foods: Fruit to be Shared - Teaching Note |
| 作者姓名：Laurie George Busuttil, Vahagn Asatryan, Susan Van Weelden |
| 商品類型： | 商品編號：W25548 |
| 出版日期：2022/06/05 | 內容長度：9 頁 |
Teaching note for product W25547.
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| Homeland Foods: The Sweet Fruit of Growth - Teaching Note |
| 作者姓名：Vahagn Asatryan; Laurie George Busuttil; Susan J. Van Weelden |
| 商品類型： | 商品編號：8B20A075 |
| 出版日期：2020/09/21 | 內容長度：14 頁 |
Teaching note for product 9B20A075.
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| Homeland Foods: The Sweet Fruit of Growth |
| 作者姓名：Vahagn Asatryan; Laurie George Busuttil; Susan J. Van Weelden; Grace de Gelder |
| 商品類型：Case (Field) | 商品編號：9B20A075 |
| 出版日期：2020/09/21 | 內容長度：12 頁 |
In late January of 2020, Hratch Jabrayan of Homeland Foods contemplated international expansion into North America and increasing exports to Russia. Would potential customers appreciate and pay a premium for the high-quality, organically-produced dried fruits and nuts. Was the product line’s brand name (“Vozni” was Armenian for “hedgehog”) culturally transferrable? Was it financially feasible to bring the product to Canada and the United States? How .....more
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