| Huemen: The Creation of a Male Beauty Brand - Teaching Note |
| 作者姓名：Lawrence A. Plummer; Umar ElBably |
| 商品類型：Note | 商品編號：8B20M069 |
| 出版日期：2020/05/19 | 內容長度：8 頁 |
Teaching note for product 9B20M069.
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| Huemen: The Creation of a Male Beauty Brand |
| 作者姓名：Lawrence A. Plummer; Umar ElBably |
| 商品類型：Case (Field) | 商品編號：9B20M069 |
| 出版日期：2020/05/19 | 內容長度：10 頁 |
Huemen was a new men’s cosmetics start-up founded in mid-2018 by two business students. In 2018, the market for men’s makeup was in its infancy. Stigmas and stereotypes dominated ideas about men investing in their appearance, but the founders believed that cosmetics created for male-type skin could improve the confidence of those who chose to use it. Huemen’s go-to-market strategy and positioning would be pivotal to success. The founders and their .....more
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