Robert Bosch Engineering India: Plotting a Growth Strategy - Teaching Note |
作者姓名:Sonia Mehrotra; U. Srinivasa Rangan |
商品類型: | 商品編號:8B14M099 |
出版日期:2014/07/21 | 內容長度:14 頁 |
Teaching note for product 9B14M099.
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Robert Bosch Engineering India: Plotting a Growth Strategy |
作者姓名:Sonia Mehrotra; U. Srinivasa Rangan |
商品類型:Case (Field) | 商品編號:9B14M099 |
出版日期:2014/07/21 | 內容長度:16 頁 |
The general manager of an engineering solutions department at Robert Bosch Engineering India, a subsidiary of a major German supplier of automotive components, must expand his department from captive to non-captive (i.e., non-Bosch) business and grow rapidly. He believes that non-linear growth is feasible if he leverages competencies and talent built over the years within his division. He faces complex strategy execution challenges, including challenges .....more
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