| Cruise in Crisis: Navigating the Autonomous Vehicle Industry |
| 作者姓名：Thompson S.H. Teo, Jessy Lene Deserva Amolar, Hazel Lye Hwee Woon |
| 商品類型：Case (Pub Mat) | 商品編號：W37913 |
| 出版日期：2024/02/10 | 內容長度：12 頁 |
Founded in 2013 and acquired by General Motors (GM) in 2016, Cruise was a trailblazer in the autonomous vehicle industry. Cruise had rapidly expanded under the guidance of GM, but this growth was marred by crashes and disruptive interactions with emergency vehicles. By November 2023, the company had become the focus of intense public and regulatory scrutiny following a serious incident in San Francisco, California, on October 2, when a Cruise robotaxi .....more
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| Cruise in Crisis: Navigating the Autonomous Vehicle Industry - Teaching Note |
| 作者姓名：Thompson S.H. Teo, Jessy Lene Deserva Amolar, Hazel Lye Hwee Woon |
| 商品類型： | 商品編號：W37914 |
| 出版日期：2024/02/10 | 內容長度：11 頁 |
Teaching note for product W37913.
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