| "Hips Feel Good" - Dove's Campaign for Real Beauty - Teaching Note |
| 作者姓名：David T.A. Wesley; Thomas Gey |
| 商品類型： | 商品編號：8B07A10 |
| 出版日期：2007/01/05 | 內容長度：17 頁 |
Teaching note for product 9B07A010.
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| Hips Feel Good - Dove's Campaign for Real Beauty |
| 作者姓名：Thomas Gey; Nick Nugent; David T.A. Wesley |
| 商品類型：Case (Field) | 商品編號：9B07A010 |
| 出版日期：2007/01/05 | 內容長度：16 頁 |
Dove is one of Unilever's better-known personal care brands. It has significant top-of-mind awareness among women in many countries. In an attempt to increase sales volume by 80 per cent, Unilever re-launched Dove in 2004. The campaign asks the question What is real beauty? and attempts to redefine it in ways that challenge commonly portrayed stereotypes. This case examines the re-launch of Dove, Unilever's well-known international personal .....more
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