| Solubles Instantaneos C.A.: A Family Heritage, Looking To The Future - Teaching Note |
| 作者姓名：Angelica Sanchez-Riofrio; Nathaniel C. Lupton; Teresa Larreta-Mendoza |
| 商品類型： | 商品編號：8B17M176 |
| 出版日期：2017/11/28 | 內容長度：12 頁 |
Teaching note for product 9B17M176.
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| Solubles Instantaneos C.A.: A Family Heritage, Looking To The Future |
| 作者姓名：Angelica Sanchez-Riofrio; Nathaniel C. Lupton; Teresa Larreta-Mendoza |
| 商品類型：Case (Field) | 商品編號：9B17M176 |
| 出版日期：2017/11/28 | 內容長度：12 頁 |
In July 2017, Jorge Salcedo-Benitez was reflecting on his first decade as president of Solubles Instantaneos C.A. (SICA). Under his leadership, SICA had retained ownership of two leading brands of instant coffee in Ecuador: Don Cafe and Cafe Oro. As his descendants prepared to take the helm, Salcedo-Benitez wondered whether the company was still headed in the right direction. Giants like Nestle S.A. dominated the markets elsewhere, in part by consolidating .....more
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