With the beginning of the COVID-19 pandemic, Lauris Liberts and Davis Siksnans, co-founders of Printful, a print-on-demand (POD) company from Latvia, saw the gloomy picture of the world borders closing and business operations slowing down. At the same time, an unprecedented and sudden online demand for Printful’s products and services took off. In March 2020, the top managers of Printful found themselves discussing the options in front of them.

Teaching note for product W39246.