| Beer for All: SABMiller in Mozambique - Teaching Note |
| 作者姓名：Margaret Sutherland; Tashmia Ismail |
| 商品類型： | 商品編號：8B14M026 |
| 出版日期：2014/12/05 | 內容長度：23 頁 |
Teaching note for product 9B14M026.
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| Beer for All: SABMiller in Mozambique |
| 作者姓名：Margaret Sutherland; Tashmia Ismail |
| 商品類型：Case (Field) | 商品編號：9B14M026 |
| 出版日期：2014/12/05 | 內容長度：11 頁 |
SABMiller, the world’s second largest brewer, has developed a business model in Mozambique that represents a radical departure from the firm’s traditional approach to beer production. Despite this multinational’s well-developed global supply chains and heavily centralized processes, it has disrupted both established processes and products and has, instead, innovated to produce a cassava-based beer in an effort to serve the low-income consumers who .....more
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