| Netflix in India: The way ahead - Teaching Note |
| 作者姓名：Tripti Ghosh Sharma; Suraj S; Mitali Srivastava; Tarun Chandoke; Prachi Prakash |
| 商品類型： | 商品編號：8B17M033 |
| 出版日期：2017/02/22 | 內容長度：10 頁 |
Teaching note for product 9B17M033.
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| Netflix in India: The Way Ahead |
| 作者姓名：Tripti Ghosh Sharma; Suraj S; Mitali Srivastava; Tarun Chandoke; Prachi Prakash; |
| 商品類型：Case (Pub Mat) | 商品編號：9B17M033 |
| 出版日期：2017/02/22 | 內容長度：13 頁 |
Netflix, Inc. (Netflix), the world’s leading provider of subscription video on demand (SVoD), launched its Indian platform on January 6, 2016. Due to its huge population, India represented a lucrative market. Furthermore, the younger generation in India had dynamic consumption patterns that were comparable to those of Western consumers, giving Netflix another reason to invest in the country. However, six months after Netflix’s launch in India, as .....more
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