| Mazda Motor Corporation: Surviving by Partnering with the Giants - Teaching Note |
| 作者姓名：Wiboon Kittilaksanawong; Tae Kyung Lee; Andrew Jiro Poplawski |
| 商品類型：Note | 商品編號：8B17M117 |
| 出版日期：2017/10/08 | 內容長度：18 頁 |
Teaching note for product 9B17M117.
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| Mazda Motor Corporation: Surviving by Partnering with the Giants |
| 作者姓名：Wiboon Kittilaksanawong; Tae Kyung Lee; Andrew Jiro Poplawski; |
| 商品類型：Case (Pub Mat) | 商品編號：9B17M117 |
| 出版日期：2017/08/10 | 內容長度：15 頁 |
For 30 years, Mazda Motor Corporation (Mazda) partnered with Ford Motor Company (Ford), helping Ford in small-car engineering and lean manufacturing in exchange for finance and marketing know-how; however, this alliance was terminated due to the global financial crisis in 2008. In 2015, Mazda entered into another long-term partnership to share technologies and cope with cost pressures—this time with Toyota Motor Corporation (Toyota). According to .....more
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