| Mi Tiendecita de Moda: Selling Fashion Through Facebook in Peru - Teaching Note |
| 作者姓名：Matthias A. Tietz; Susan Calderon Urbina |
| 商品類型： | 商品編號：8B15M065 |
| 出版日期：2015/07/21 | 內容長度：11 頁 |
Teaching note for product 9B15M065.
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| Mi Tiendecita de Moda: Selling Fashion Through Facebook in Peru |
| 作者姓名：Matthias A. Tietz; Susan Calderon Urbina; |
| 商品類型：Case (Field) | 商品編號：9B15M065 |
| 出版日期：2015/07/21 | 內容長度：11 頁 |
A young Peruvian MBA graduate, who previously had worked in international marketing firms, founded an online fashion store and has been selling North American fashion products through Facebook, personal sales events and pop-up stores. The business has been growing profitably with an increasing customer base, overcoming initial supply side issues. Three years after the launch, however, the personal approach to satisfy each customer, a stronghold of .....more
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