Los Borrachos was a specialty bar in Seoul, South Korea, with the unique vision of creating an intimate gathering place that celebrated sparkling wines and European-style dishes. While the bar generated enough revenue to cover its monthly expenses, it fell short of providing significant income for its co-founders. To fulfill their vision for Los Borrachos, the co-founders need to determine how to attract more of Los Borrachos’ target clientele and .....more

Teaching note for product W40242.