| John Keells Hotels in Sri Lanka: Building Brand Architecture |
| 作者姓名：Sulakshana "Lulu" Raghavan; Ruchi Gunewardene |
| 商品類型：Case (Field) | 商品編號：9B19A028 |
| 出版日期：2019/05/07 | 內容長度：16 頁 |
In the summer of 2012, the president of the leisure sector of John Keells Hotels needed to discuss marketing strategies with his senior management team. The company was a well-known brand that operated Cinnamon Hotels and Resorts and Chaaya Hotels and Resorts in Sri Lanka and Maldives. Each of the two hotel brands catered to a different set of customers and offered different value propositions. After the terrorist conflict that had plagued Sri Lanka .....more
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| John Keells Hotels in Sri Lanka: Building Brand Architecture - Teaching Note |
| 作者姓名：Ashita Aggarwal; Sulakshana "Lulu" Raghavan; Ruchi Gunewardene |
| 商品類型： | 商品編號：8B19A028 |
| 出版日期：2019/05/07 | 內容長度：13 頁 |
Teaching note for product 9B19A028.
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| Cafe Coffee Day: Brand Transformation Through Repositioning - Teaching Note |
| 作者姓名：Ashita Aggarwal; Sulakshana "Lulu" Raghavan |
| 商品類型： | 商品編號：8B16A034 |
| 出版日期：2016/08/19 | 內容長度：13 頁 |
Teaching Note for product 9B16A034.
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| Cafe Coffee Day: Brand Transformation through Repositioning |
| 作者姓名：Ashita Aggarwal; Sulakshana "Lulu" Raghavan; |
| 商品類型：Case (Field) | 商品編號：9B16A034 |
| 出版日期：2016/08/19 | 內容長度：16 頁 |
Cafe Coffee Day pioneered retail cafe culture in India with its entry into the market in 1996. After enjoying success for more than a decade, the brand felt the need to evolve in order to suit consumer preferences and better compete in the market space. The Cafe Coffee Day management team commissioned a brand image study to better understand consumer perceptions. The results showed that although Cafe Coffee Day's “regular guy/girl” brand archetype .....more
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| Mahindra Rise: A Brand Architecture Decision - Teaching Note |
| 作者姓名：Ashita Aggarwal; Sulakshana "Lulu" Raghavan |
| 商品類型： | 商品編號：8B14A077 |
| 出版日期：2015/02/20 | 內容長度：21 頁 |
Teaching note for product 9B14A077.
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| Mahindra Rise: A Brand Architecture Decision |
| 作者姓名：Ashita Aggarwal; Sulakshana "Lulu" Raghavan |
| 商品類型：Case (Field) | 商品編號：9B14A077 |
| 出版日期：2015/02/20 | 內容長度：13 頁 |
In 2009, the Mahindra Group, a US$16.3 billion multinational corporation based in Mumbai, India, had introduced a new positioning called “Rise” to provide meaning to its brand and help unite its various businesses under a common umbrella. Successful integration and implementation of the new positioning required the company to re-examine its brand architecture, which was currently a complex, inside?out arrangement that resulted in a diffused image. .....more
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