| Fishbay.in - Fishing on the Net - Teaching Note |
| 作者姓名：Sivakumar Alur; Sulagna Mukherjee; Dina Ribbink |
| 商品類型： | 商品編號：8B15A020 |
| 出版日期：2015/01/06 | 內容長度：6 頁 |
Teaching note for product 9B15A020.
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| Fishbay.in - Fishing on the Net |
| 作者姓名：Sivakumar Alur; Sulagna Mukherjee; Dina Ribbink |
| 商品類型：Case (Field) | 商品編號：9B15A020 |
| 出版日期：2015/01/06 | 內容長度：9 頁 |
Fishbay.in is an online store where Indian consumers can buy fish that is delivered to their home. Although the founder originally targeted individual consumers and households, he soon found that restaurants were also interested in buying fish online. Unlike individuals, restaurants were more concerned with quality than price and typically ordered larger quantities. The founder wonders whether he should stick to his original plan of targeting individual .....more
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| UltraRichMatch.com: Online Matrimony in India - Teaching Note |
| 作者姓名：Sivakumar Alur; Sulagna Mukherjee |
| 商品類型： | 商品編號：8B14A041 |
| 出版日期：2014/09/24 | 內容長度：9 頁 |
Teaching note for product 9B14A041.
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| UltraRichMatch.com: Online Matrimony in India |
| 作者姓名：Sivakumar Alur; Sulagna Mukherjee |
| 商品類型：Case (Field) | 商品編號：9B14A041 |
| 出版日期：2014/09/24 | 內容長度：11 頁 |
In November 2011, UltraRichMatch.com (URM) was founded as an online matrimonial portal targeted at Indian millionaires. URM was unique as it provided both wedding planning and matchmaking services. URM depended on building affiliations with providers of wedding products and services. These affiliations had not grown according to expectations. By early 2013, the founder believed that expansion was necessary for URM. He had arrived at three options .....more
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