| IKEA India: Expansion Strategy Dilemma - Teaching Note |
| 作者姓名：Sudhanshu Shekhar, Sagarika Paul, Sandeep Puri, Parijat Upadhyay |
| | 商品編號：W43454 |
| 出版日期：2025/05/13 | 內容長度：17 頁 |
Teaching note for product W43453.
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| IKEA India: Expansion Strategy Dilemma |
| 作者姓名：Sudhanshu Shekhar, Sagarika Paul, Sandeep Puri, Parijat Upadhyay |
| 商品類型：Case (Pub Mat) | 商品編號：W43453 |
| 出版日期：2025/05/13 | 內容長度：8 頁 |
Despite a goal to open more stores and become a meaningful brand in India by 2030, IKEA India Pvt. Ltd. (IKEA India) decided to shut down its first small-format store in Mumbai. CEO Susanne Pulverer and her team made this decision in February 2024, citing design and location challenges. As the team planned for future growth, they needed to consider selecting store locations that balanced accessibility, urban density, and real estate costs while maintaining .....more
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