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Eco Femme Cloth Pads: Reaching Rural Women - Teaching Note
作者姓名:Sreeram Sivaramakrishnan; Subhasis Ray; Paromita Goswami
商品類型:商品編號:8B20A084
出版日期:2020/11/23內容長度:12 頁

Teaching note for product 9B20A084.

Eco Femme Cloth Pads: Reaching Rural Women
作者姓名:Sreeram Sivaramakrishnan; Subhasis Ray; Paromita Goswami
商品類型:Case (Field)商品編號:9B20A084
出版日期:2020/11/23內容長度:13 頁

Eco Femme (EF) was a social enterprise founded in 2010. It developed re-usable cloth sanitary napkins and marketed towards those looking for sustainable products to manage their menstrual hygiene. The enterprise faced several challenges in reaching their target market of poor women in rural India. There was a taboo attached to menstruation and it was thus a difficult topic to discuss. Also, there were popular, commonly used, and easily available substitutes .....more

Creating Value from Waste: Lessons from Mahindra & Mahindra - Teaching Note
作者姓名:Subhasis Ray; Pratima Bansal
商品類型:商品編號:8B20M118
出版日期:2020/10/06內容長度:7 頁

Teaching note for product 9B20M118.

Creating Value from Waste: Lessons from Mahindra & Mahindra
作者姓名:Subhasis Ray; Pratima Bansal
商品類型:Case (Field)商品編號:9B20M118
出版日期:2020/10/06內容長度:11 頁

In 2017, the general manager and head of business conglomerate Mahindra and Mahindra Limited (M&M)’s largest factory in Igatpuri, Maharashtra, faced several challenges related to the company’s goal of achieving zero-waste-to-landfill certification from an environmental agency. Since the Mahindra Group’s chief executive officer had decided to focus on sustainability as a key to long-term growth, M&M had to find practical ways to manage waste .....more