| Runhua: An Auto Dealer’s Sales Channel Dilemma |
| 作者姓名：Su Liu, Weina Li, Xu Zheng |
| 商品類型：Case (Field) | 商品編號：W32412 |
| 出版日期：2023/11/01 | 內容長度：11 頁 |
In 2022, Runhua Group was a well-known automobile dealer in China with a large market share in the traditional fuel vehicle market. The recent surge of new energy (i.e., plug-in electric) vehicles was having a strong impact on the company’s main business. The high number of new automobile companies entering this promising market was threatening the dealership model, the traditional sales and distribution channel that dominated the market. Runhua Group .....more
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| Runhua: An Auto Dealer’s Sales Channel Dilemma - Teaching Note |
| 作者姓名：Su Liu, Weina LI, Xu Zheng |
| | 商品編號：W32413 |
| 出版日期：2023/11/01 | 內容長度：16 頁 |
Teaching note for product W32412.
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