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BLES Biochemicals Inc. (A)
作者姓名:Charlene L. Nicholls-Nixon; Steve Parkhill
商品類型:Case (Field)商品編號:9B03M026
出版日期:2003/09/25內容長度:19 頁

BLES Biochemicals Inc. is a research and development company that specializes in natural surfactants. After many years of trying, the president has finally obtained approval for the company's only product, BLES. The product is used to help premature babies suffering from respiratory distress syndrome - without it, they could die. The company had been allowed to sell the product in advance of receiving the approval but with the news of receiving .....more

BLES Biochemicals Inc. (B)
作者姓名:Charlene L. Nicholls-Nixon; Steve Parkhill
商品類型:Supplement商品編號:9B03M027
出版日期:2003/09/25內容長度:3 頁

This is a supplement to BLES Biochemicals Inc. (A), product 9B03M026. The (A) case explores the growth options available to a new biotech company with a revolutionary drug for premature infants. There seems to be a significant potential for international growth. The (B) case takes place six months later when the president of the company obtains new data concerning market size projections, technological advances and competitor actions that require .....more