| Kids Market Consulting (Traditional Chinese version) |
| 作者姓名：Paul W. Beamish; Stephanie Taylor;Oleksiy Vynogradov |
| 商品類型：Case | 商品編號：9B04MT65 |
| 出版日期：2009/06/25 | 內容長度：7 頁 |
The founder of Kids Market Consulting, a market research firm dedicated to the kids, tweens and teens segment, was faced with increasing competition and slowing revenue, and was exploring a variety of possibilities for the future strategic direction of the business. In particular, she had to formulate the best plan for protecting the niche market and decide how aggressively to pursue expansion. In addition, there was the existing relationship with .....more
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| Kids Market Consulting - Teaching Note |
| 作者姓名：Paul W. Beamish; Stephanie Taylor |
| 商品類型： | 商品編號：8B04M65 |
| 出版日期：2004/11/23 | 內容長度：10 頁 |
Teaching note for product 9B04M065.
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| Kids Market Consulting |
| 作者姓名：Paul W. Beamish; Stephanie Taylor;Oleksiy Vynogradov |
| 商品類型：Case (Field) | 商品編號：9B04M065 |
| 出版日期：2004/11/23 | 內容長度：8 頁 |
The founder of Kids Market Consulting, a market research firm dedicated to the kids, tweens and teens segment, was faced with increasing competition and slowing revenue, and was exploring a variety of possibilities for the future strategic direction of the business. In particular, she had to formulate the best plan for protecting the niche market and decide how aggressively to pursue expansion. In addition, there was the existing relationship with .....more
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