| The Power of Persuasion: An Exercise in Creating Persuasive Advertising |
| 作者姓名：Michael Parent; Leyland Pitt; Stacey Morrison |
| 商品類型：Case (Gen Exp) | 商品編號：9B09A001 |
| 出版日期：2009/01/14 | 內容長度：1 頁 |
Do subliminal cues have an effect on behaviour? This question is at the heart of many debates in advertising. In this exercise, students can determine, through their own experience, the impact of subconscious cues on their decisions. In this simulation, the instructor places a number of specific cues throughout the building. Students, in turn, are tasked with creating an advertising poster for a chain of children's play centres. Inevitably, their .....more
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| Swimming in the Virtual Community Pool With PlentyofFish |
| 作者姓名：Michael Parent; Wilfred Cheung;Chris Ellison;Prarthana Kumar;Jeremy Kyle;Stacey Morrison |
| 商品類型：Case (Field) | 商品編號：9B08M015 |
| 出版日期：2008/06/03 | 內容長度：9 頁 |
PlentyofFish.com is the world's most profitable website on a per capita basis, the 96th most popular website in terms of page views, and the most popular online dating site in existence. Remarkably, it is managed by its owner and founder and only one other employee. It is a free dating site that generates $10 million in ad revenues per year, and a profit to the owner in excess of $9 million. The case describes PlentyofFish.com's stellar growth .....more
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