| Organic Wellness: Influencing Consumer Decisions via Cause Marketing |
| 作者姓名：Jitendra Kumar Das; Shilpi Jain; Sriparna Basu; Bishakha Majumdar |
| 商品類型：Case (Field) | 商品編號：9B19A030 |
| 出版日期：2019/07/16 | 內容長度：16 頁 |
Organic Wellness Products Private Limited (Organic Wellness) was founded in 2015 with the aim to create a sustainable venture for organic products that would boost agricultural entrepreneurship and benefit society by generating rural employment and value creation. By May 2018, Organic Wellness’s market had grown considerably, and the company was exporting to 27 countries around the world and had a pan-Indian presence. While its innovative marketing .....more
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| Organic Wellness – Influencing People’s Choice via Cause Marketing - Teaching Note |
| 作者姓名：Jitendra Kumar Das; Shilpi Jain; Sriparna Basu; Bishakha Majumdar |
| 商品類型：Note | 商品編號：8B19A030 |
| 出版日期：2019/07/16 | 內容長度：11 頁 |
Teaching note for product 9B19A030.
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