| Canfem: Online Channel Selection - Teaching Note |
| 作者姓名：Sreeram Sivaramakrishnan, Gordhan K. Saini |
| 商品類型： | 商品編號：W39848 |
| 出版日期：2025/01/22 | 內容長度：12 頁 |
Teaching note for product W39847.
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| Canfem: Online Channel Selection |
| 作者姓名：Sreeram Sivaramakrishnan, Gordhan K. Saini |
| 商品類型：Case (Field) | 商品編號：W39847 |
| 出版日期：2025/01/22 | 內容長度：10 頁 |
In August 2023, Akriti Gupta, the founder of Canfem, a for-profit social enterprise based in India, faced a critical decision regarding the future direction of her business. Established in 2020, Canfem specialized in providing high-quality products and services for cancer patients and survivors, including mastectomy bras, breast prostheses, hair wigs, and emotional healing therapies. Despite the initial limitations of COVID-19 restrictions, Gupta .....more
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