| Pricing Telecom Licences in India - Teaching Note |
| 作者姓名：Srabanti Mukherjee; Debdatta Pal |
| 商品類型： | 商品編號：8B12A065 |
| 出版日期：2013/02/20 | 內容長度：8 頁 |
Teaching note for product 9B12A065
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| Pricing Telecom Licences in India |
| 作者姓名：Srabanti Mukherjee; Debdatta Pal |
| 商品類型：Case (Pub Mat) | 商品編號：9B12A065 |
| 出版日期：2013/02/20 | 內容長度：15 頁 |
On February 2, 2012, the Supreme Court of India cancelled all 122 second-generation (2G) telecom licences issued on or after January 10, 2008 by the Department of Telecommunication (DoT). This judgment, along with the announcement of the National Telecom Policy-2012, forced the DoT to rethink the issue of pricing spectrum, which was earlier bundled with 2G licences. First, was re-auctioning required? If so, what should be the minimum reserve price? .....more
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| National Pharmaceutical Pricing Authority (NPPA): Influencing Customer Behaviour - Teaching Note |
| 作者姓名：K.R. Jayasimha; Srabanti Mukherjee |
| 商品類型： | 商品編號：8B12A016 |
| 出版日期：2012/05/25 | 內容長度：10 頁 |
Teaching note for product 9B12A016.
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| National Pharmaceutical Pricing Authority (NPPA): Influencing Customer Behaviour |
| 作者姓名：K.R. Jayasimha; Srabanti Mukherjee |
| 商品類型：Case (Pub Mat) | 商品編號：9B12A016 |
| 出版日期：2012/05/25 | 內容長度：14 頁 |
Since its inception in 1997, the National Pharmaceutical Pricing Authority (NPPA) had been trying to control drug prices through various supply-side initiatives, which had yielded limited success. This time around, NPPA had announced a new initiative, which was aimed at educating consumers about the inexpensive alternatives for medicines prescribed by doctors. By giving consumers information about various brands and their prices, NPPA hoped to offer .....more
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