| NewStar Marine & Scooter: Growing a Family Business - Teaching Note |
| 作者姓名：Spencer Wiechert; Ethan Pancer |
| 商品類型：Note | 商品編號：8B17A043 |
| 出版日期：2017/07/31 | 內容長度：14 頁 |
Teaching note for product 9B17A043.
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| NewStar Marine & Scooter: Growing a Family Business |
| 作者姓名：Spencer Wiechert; Ethan Pancer; |
| 商品類型：Case (Field) | 商品編號：9B17A043 |
| 出版日期：2017/07/31 | 內容長度：16 頁 |
NewStar Marine & Scooter Inc. was a small family-owned retail operation in Eastern Passage, Nova Scotia. It offered a diverse range of products, from boats and motors to scooters and trailers, all under one roof. For a small family business, it was very successful. Sales grew from $198,000 in the first year to over $600,000 by year three, despite little marketing, few part-time staff, and an unconventional operational strategy. By February 2017, .....more
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