Teaching note for product 9A96J010.

Teaching note for product 9A96J014.

After early sales gains with a five-minute oil change offering, Delta Oils witnesses a slump in business. The owner decides to research the oil change consumer. The case introduces students to the design of a consumer study; specifically, the design, sequencing, formulation, administration and interpretation of a survey on consumer behaviours surrounding oil changes in passenger vehicles. A follow-up case Delta Oil Outlets (B) is available.

A survey of the oil change consumer has been completed for Delta Oil. The student must analyze the results and report conclusions and recommendations to Delta Oil management. The case presents the actual results of an extensive consumer survey. Delta Oil (B) introduces basic analytical techniques for market research: stratified and segmented sampling, analysis of frequency distributions and cross-tabulations. The importance of sampling methods and .....more

Teaching note for product 9A95K006.

A young ambitious recruit in a prestigious firm circumvented due process in order to achieve a relocation within the company. Afterwards, she experienced an intense conflict with her immediate superior. In a last-ditch effort to end her self-induced misery, she again circumvented due process. This time she confronted her boss's immediate superior. The case analyzes fit and compatibility within management levels and among frontline employees. Perception, .....more

The Peachtree Hockey Association is a regional minor hockey organization which was established to promote the highest calibre of competitive hockey for children 8 to 16. The industry (minor hockey) is a self-regulated monopoly. Executive boards, comprised of volunteers, administer all functions at the local level. Case analysts are obliged to project a break-even budget, constitute an effective executive board, and formulate a marketing plan for fund .....more

The Executive Director of a non-profit organization must deal with the fact that over the past few years, the organization has experienced a decline in volunteers, men who offer consistent adult male companionship to boys from father absent homes. They must tackle the challenges of:<ul><li>Recruiting and retaining volunteers in the cash-strapped 1990's.</li><li>Motivating people within the organization without the usual .....more

Teaching note for product 9A94J027.

Teaching note for product 9A94J032.