| Lavazza: The Challenges of Foreign Market Entry in a Brand-Intensive Industry - Teaching Note |
| 作者姓名：Soni Jha, Solon Moreira, Ram Mudambi |
| | 商品編號：W27256 |
| 出版日期：2022/12/08 | 內容長度：7 頁 |
Teaching note for product W27255.
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| Lavazza: The Challenges of Foreign Market Entry in a Brand-Intensive Industry |
| 作者姓名：Soni Jha, Solon Moreira, Ram Mudambi |
| 商品類型：Case (Pub Mat) | 商品編號：W27255 |
| 出版日期：2022/12/08 | 內容長度：11 頁 |
Luigi Lavazza SpA (Lavazza) was the largest coffee maker in Italy and the seventh-largest coffee roaster in the world. Despite its success in global markets, Lavazza was finding it difficult to make its mark in the United States. After establishing its North American subsidiary in 1989, Lavazza entered the US market in the 1990s with strategic partnerships with restaurants and hotels to cater to US consumers. But even as a strong global brand with .....more
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