| La Colombe Coffee: The Tangible and Intangible Elements of Brand Identity |
| 作者姓名：Solon Moreira, Ram Mudambi, Vyas Sreenivas |
| 商品類型：Case (Pub Mat) | 商品編號：W24682 |
| 出版日期：2021/09/23 | 內容長度：7 頁 |
La Colombe Coffee Roasters was founded in 1994 in Philadelphia, Pennsylvania, with the notion that “America deserves better coffee.” The company provided attractive cafes and an online coffee subscription program to its customers. It supported ethical trade in the sourcing of its products and coffee innovation, which had led to the Draft Latte cold coffee, a ready-to-drink product available both at La Colombe Coffee Roasters cafes and in a variety .....more
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| La Colombe Coffee: The Tangible and Intangible Elements of Brand Identity - Teaching Note |
| 作者姓名：Solon Moreira, Ram Mudambi, Vyas Sreenivas |
| 商品類型：Note | 商品編號：W24683 |
| 出版日期：2021/09/23 | 內容長度：7 頁 |
Teaching note for product W24682.
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