| Qualtrics: Rapid International Expansion - Teaching Note |
| 作者姓名：Esther Tippmann; Sinead Monaghan |
| 商品類型： | 商品編號：8B18M022 |
| 出版日期：2018/02/02 | 內容長度：10 頁 |
Teaching note for product 9B18M022.
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| Qualtrics: Rapid International Expansion |
| 作者姓名：Esther Tippmann; Sinead Monaghan |
| 商品類型：Case (Field) | 商品編號：9B18M022 |
| 出版日期：2018/02/02 | 內容長度：11 頁 |
In May 2015, Qualtrics was a rapidly growing U.S.-based software-as-a-service firm, founded in 2002. After 10 years of operating with little capital, Qualtrics raised some venture capital funding, which enabled it to initiate a rapid international expansion. The management team intended to aggressively pursue global opportunities, but first needed to make some key decisions regarding how to develop the company’s Europe, Middle East, and Africa (EMEA) .....more
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| Fotonation Carving its Niche or Buidling on the Shoulder of Giants - Teaching Note |
| 作者姓名：Jung Kwan Kim; Ahreum Lee; Sinead Monaghan; Ram Mudambi |
| 商品類型： | 商品編號：8B16M021 |
| 出版日期：2016/04/03 | 內容長度：7 頁 |
Teaching note for 9B16M021.
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| FotoNation: Leveraging International Knowledge Connectivity |
| 作者姓名：Jung Kwan Kim; Ahreum Lee; Sinead Monaghan; Ram Mudambi; |
| 商品類型：Case (Pub Mat) | 商品編號：9B16M021 |
| 出版日期：2016/03/04 | 內容長度：12 頁 |
In 2014, FotoNation, an international venture previously located in Ireland, produced innovative solutions for digital photography from its headquarters in California. At the core of FotoNation’s technology were its proprietary algorithms, which were embedded in software and used in over 2 billion digital devices such as the cameras in smartphones. The company placed an emphasis on research, and it had its research and development units in Romania, .....more
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