| Procter & Gamble: Recall of Old Spice Deodorants |
| 作者姓名：Siddhant Puri, Rameshwar Dubey, Sandeep Puri, Jayanthi Ranjan |
| 商品類型：Case (Pub Mat) | 商品編號：W30794 |
| 出版日期：2023/11/01 | 內容長度：8 頁 |
In November 2021, Procter & Gamble Company (P&G)’s announcement regarding the recall of more than a dozen of its Old Spice and Secret aerosol deodorants and sprays over elevated levels of benzene threatened to damage their brand value. Considering that product recalls come at a cost and involve various phases, P&G need to assess how the recall will impact their brand value. As the Cincinnati, Ohio, multinational consumer goods corporation .....more
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| Procter & Gamble: Recall of Old Spice Deodorants - Teaching Note |
| 作者姓名：Siddhant Puri, Rameshwar Dubey, Sandeep Puri, Jayanthi Ranjan |
| | 商品編號：W30795 |
| 出版日期：2023/11/01 | 內容長度：10 頁 |
Teaching note for product W30794.
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