Mamaearth was founded by husband-and-wife duo Varun and Ghazal Alagh in 2016. The core value proposition of Mamaearth’s offer focused on toxin-free, safe products based on natural ingredients, which resonated strongly with its target audience. Despite operating in a tough and competitive industry with many large, established global and Indian companies, Mamaearth had been able to build a strong presence in the market and achieve unicorn status in .....more