| IKEA India: Expanding to Success |
| 作者姓名：Mokhalles Mehdi; Lubna Nafees; Shriraam S. Bhagavath |
| 商品類型：Case (Pub Mat) | 商品編號：9B18M094 |
| 出版日期：2018/06/28 | 內容長度：11 頁 |
In May 2017, IKEA India’s chief executive officer (CEO) was facing a dilemma. The company had decided to start its business operations in India by opening an experience centre in Hyderabad in November 2018, followed by furniture retail outlets across India by 2025. Key target segments were young, middle-class price-conscious consumers. IKEA India aimed to sell its products at a low price, aligning with its vision. However, the CEO was challenged with .....more
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| IKEA India: Expanding to Success - Teaching Note |
| 作者姓名：Mokhalles Mehdi; Lubna Nafees; Shriraam S. Bhagavath |
| 商品類型： | 商品編號：8B18M094 |
| 出版日期：2018/06/28 | 內容長度：9 頁 |
Teaching note for product 9B18M094.
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