| Should Unilever Launch Shampoo Hair Color in India? |
| 作者姓名：Shraddha Puri, Sandeep Puri, Siddhant Puri |
| 商品類型：Case (Field) | 商品編號：W34187 |
| 出版日期：2024/01/26 | 內容長度：10 頁 |
In 2023, Hindustan Unilever Limited (HUL) faced a pivotal choice: whether or not to enter India's expanding shampoo hair colour market, which was valued at US$82.72 million and projected annual growth exceeding 17 per cent until fiscal year 2026. HUL's assistant brand manager, Sabhayata Singh, grappled with the absence of a hair colour offering in HUL's portfolio. The dynamic market landscape, coupled with the absence of this product, .....more
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| Should Unilever Launch Shampoo Hair Color in India? - Teaching Note |
| 作者姓名：Shraddha Puri, Sandeep Puri |
| 商品類型： | 商品編號：W34188 |
| 出版日期：2024/01/26 | 內容長度：16 頁 |
Teaching note for product W34187.
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