| CRED: Sustaining Competitive Advantage Through Customer Prioritization |
| 作者姓名：Shiwangi Singh, Shilpee A. Dasgupta, Shubh Majumdar |
| 商品類型：Case (Pub Mat) | 商品編號：W44487 |
| 出版日期：2025/08/06 | 內容長度：14 頁 |
Dreamplug Technologies Pvt. Ltd. (CRED), a unicorn in India’s financial technology (fintech) ecosystem, revolutionized the credit card payment landscape through innovative services and celebrity-driven marketing campaigns. However, with increasing competition in the Indian fintech market, low entry barriers, and a decline in funding, chief executive officer Kunal Shah faces a critical juncture. In financial year 2022, despite rapid growth, CRED’s .....more
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| CRED: Sustaining Competitive Advantage Through Customer Prioritization – Teaching Note |
| 作者姓名：Shiwangi Singh, Shilpee A. Dasgupta, Shubh Majumdar |
| 商品類型： | 商品編號：W44488 |
| 出版日期：2025/08/06 | 內容長度：13 頁 |
Teaching note for product W44487.
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