Exotel Techcom Private Ltd. (Exotel) merged with contact centre suite provider Ameyo in 2021. Ameyo had a strong on-premises and cloud-based contact centre suite business, serving international and domestic markets. Exotel was a strong communications platform player serving consumer tech firms, but had a limited international presence. The merger appeared logical amid global consolidation and convergence between contact centre suites and communications .....more

Presentation to accompany product W47361.

Spreadsheet to accompany product W47361.

Teaching note for product W47361.

Teaching note for product W26402.

In 2021, SunSource Energy was evaluating its growth strategy options. An entrepreneurial venture in the renewable energy sector, it was about to receive a second round of large funding. SunSource Energy had to decide whether it should exploit its expertise in India and other known locales, or whether it should explore new possibilities. It needed to apply organizational ambidexterity and a fresh approach to design thinking, especially during uncertain .....more

In 2014, the Delhi Metro Rail Corporation (DMRC) had just taken over operations of the Delhi Airport Metro (DAM), which connected the Indira Gandhi International Airport to the New Delhi railway station. However, high capital expenditures, excess operational expenditures, and low ridership meant that the concessionaire, which had been operating since 2011 on a public–private partnership model, was continuously reporting losses and therefore decided .....more

In late 2016, the marketing head at Air France India needed a strategy to acquire additional business-class customers. Although Air France India had been performing well in the economy-class segment, revenues in the business-class segment remained a challenge. Which customer group should the airline target to acquire more business-class travellers? How should the company increase its brand image for this target customer group? And how should the company .....more

Teaching note for product 9B19A032.

Teaching note for product 9B17M118.