| Organic Wellness: Influencing Consumer Decisions via Cause Marketing |
| 作者姓名：Jitendra Kumar Das; Shilpi Jain; Sriparna Basu; Bishakha Majumdar |
| 商品類型：Case (Field) | 商品編號：9B19A030 |
| 出版日期：2019/07/16 | 內容長度：16 頁 |
Organic Wellness Products Private Limited (Organic Wellness) was founded in 2015 with the aim to create a sustainable venture for organic products that would boost agricultural entrepreneurship and benefit society by generating rural employment and value creation. By May 2018, Organic Wellness’s market had grown considerably, and the company was exporting to 27 countries around the world and had a pan-Indian presence. While its innovative marketing .....more
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| Organic Wellness – Influencing People’s Choice via Cause Marketing - Teaching Note |
| 作者姓名：Jitendra Kumar Das; Shilpi Jain; Sriparna Basu; Bishakha Majumdar |
| 商品類型：Note | 商品編號：8B19A030 |
| 出版日期：2019/07/16 | 內容長度：11 頁 |
Teaching note for product 9B19A030.
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| The Taxi Wars and KITT Pvt. Ltd. - Teaching Note |
| 作者姓名：Shilpi Jain; Prageet Aeron |
| 商品類型：Note | 商品編號：8B17M042 |
| 出版日期：2017/03/24 | 內容長度：10 頁 |
Teaching note for product 9B17M042.
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| The Taxi Wars and KITT Pvt. Ltd. |
| 作者姓名：Shilpi Jain; Prageet Aeron; |
| 商品類型：Case (Field) | 商品編號：9B17M042 |
| 出版日期：2017/03/24 | 內容長度：15 頁 |
By 2016, the Indian taxi market was beginning to move from the unorganized sector to the organized sector, as evidenced by the emergence of radio cab services (cab operators that hired salaried drivers and used call centres for bookings) and cab aggregators (e.g., Uber and Ola Cabs). Initially, the market had only a few players, but the competition turned fierce after the entry of Ola Cabs and Uber led to major disruptions. None of the aggregators .....more
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