| CRED: Sustaining Competitive Advantage Through Customer Prioritization |
| 作者姓名：Shiwangi Singh, Shilpee A. Dasgupta, Shubh Majumdar |
| 商品類型：Case (Pub Mat) | 商品編號：W44487 |
| 出版日期：2025/08/06 | 內容長度：14 頁 |
Dreamplug Technologies Pvt. Ltd. (CRED), a unicorn in India’s financial technology (fintech) ecosystem, revolutionized the credit card payment landscape through innovative services and celebrity-driven marketing campaigns. However, with increasing competition in the Indian fintech market, low entry barriers, and a decline in funding, chief executive officer Kunal Shah faces a critical juncture. In financial year 2022, despite rapid growth, CRED’s .....more
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| CRED: Sustaining Competitive Advantage Through Customer Prioritization – Teaching Note |
| 作者姓名：Shiwangi Singh, Shilpee A. Dasgupta, Shubh Majumdar |
| 商品類型： | 商品編號：W44488 |
| 出版日期：2025/08/06 | 內容長度：13 頁 |
Teaching note for product W44487.
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| O’Desi Meals: A Socially Responsible Brand |
| 作者姓名：Shilpee A. Dasgupta |
| 商品類型：Case (Field) | 商品編號：W25390 |
| 出版日期：2021/12/15 | 內容長度：9 頁 |
O’Desi Meals was a food and beverage start-up based in Dublin, Ireland that aimed to deliver high-quality, healthy, home-cooked Indian food meals at affordable prices to customers who wanted delivery without compromise on taste or health. A second and more important objective that had driven the founding of the venture was to empower the population of underprivileged homeless individuals in Dublin. In March 2020, the outbreak of the COVID-19 pandemic .....more
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| O’Desi Meals: A Socially Responsible Brand - Teaching Note |
| 作者姓名：Shilpee A. Dasgupta |
| 商品類型：Note | 商品編號：W25391 |
| 出版日期：2021/12/15 | 內容長度：12 頁 |
Teaching note for product W25390.
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