| Vimto Arabia: Navigating Cultural Marketing Landscapes - Teaching Note |
| 作者姓名：Shihanah Almutairi, Sarah AlShamalli, Maitham AlSarraf |
| 商品類型： | 商品編號：W36997 |
| 出版日期：2024/05/14 | 內容長度：14 頁 |
Teaching note for product W36996.
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| Vimto Arabia: Navigating Cultural Marketing Landscapes |
| 作者姓名：Shihanah Almutairi, Sarah AlShamalli, Maitham AlSarraf |
| 商品類型：Case (Pub Mat) | 商品編號：W36996 |
| 出版日期：2024/05/14 | 內容長度：6 頁 |
The UK brand Vimto was successfully integrated with the Ramadan season in the Persian Gulf region, which presented a compelling narrative of strategic brand adaptation and cultural sensitivity. Through a strategic partnership between the British company Nichols plc and the Saudi company Aujan Group Holding, Vimto transcended its origins from a simple cordial beverage to become an iconic symbol of the Muslim holy month, deeply embedded in the traditions .....more
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