| CapitalCare - Getting Lost in the Crowd - Teaching Note |
| 作者姓名：Mark Arnison; Sherrell Steele; Bob Graves |
| 商品類型：Note | 商品編號：8B20A029 |
| 出版日期：2020/04/15 | 內容長度：10 頁 |
Teaching note for product 9B20A029.
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| CapitalCare - Getting Lost in the Crowd |
| 作者姓名：Mark Arnison; Sherrell Steele; Bob Graves |
| 商品類型：Case (Field) | 商品編號：9B20A029 |
| 出版日期：2020/04/15 | 內容長度：15 頁 |
In July 2018 Sherry Schaefer, the Director, Foundation & Community Engagement at the CapitalCare Foundation (the Foundation) was facing an organizational branding/positioning problem. The Foundation, based in Edmonton, Alberta, Canada, was responsible for raising donations to support equipment and enrichment programs in long-term care facilities that provide long-term housing and medical care for sick and elderly people. The Foundation was competing .....more
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