| Dooney & Bourke: Continuing to Tap into the Lucrative Chinese Luxury-Goods Market |
| 作者姓名：Sheri Lambert, Peter Beaugard, Frantz Jean-Baptiste, Kelly Mitchell, Laurie Ferranda |
| 商品類型：Case (Field) | 商品編號：W44674 |
| 出版日期：2025/08/12 | 內容長度：22 頁 |
Dooney & Bourke, a premium leather-goods provider based in Connecticut for nearly 50 years, was a key player in the premium handbag and accessories market. In mid-2024, Dooney & Bourke was concerned about a loss of market share overall a dependency on the US market segment, and the fear that it was not “top of mind” for a younger, more progressive demographic. Senior Vice President and Head of Brand Strategy Peter Beaugard had to consider .....more
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| Dooney & Bourke: Continuing to Tap into the Lucrative Chinese Luxury-Goods Market - Teaching Note |
| 作者姓名：Sheri Lambert, Peter Beaugard, Frantz Jean-Baptiste, Kelly Mitchell, Laurie Ferranda |
| 商品類型： | 商品編號：W44675 |
| 出版日期：2025/08/12 | 內容長度：11 頁 |
Teaching note for product W44674.
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