| MedfirstIndia: Digital Marketing Analytics for Decision-Making - Teaching Note |
| 作者姓名：Sheri Lambert, Amy Lavin, Pradeep Racherla, Shravan Karpuram |
| 商品類型： | 商品編號：W34168 |
| 出版日期：2024/08/01 | 內容長度：11 頁 |
Teaching note for product W34167.
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| MedfirstIndia: Digital Marketing Analytics for Decision-Making - Instructor Spreadsheet |
| 作者姓名：Sheri Lambert, Amy Lavin, Pradeep Racherla, Shravan Karpuram |
| 商品類型： | 商品編號：W34169 |
| 出版日期：2024/08/01 | 內容長度：361 頁 |
Spreadsheet to accompany product W34168.
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| MedfirstIndia: Digital Marketing Analytics for Decision-Making |
| 作者姓名：Sheri Lambert, Amy Lavin, Pradeep Racherla, Shravan Karpuram |
| 商品類型：Case (Field) | 商品編號：W34167 |
| 出版日期：2024/08/01 | 內容長度：11 頁 |
MedfirstIndia Trading Private Limited was a privately owned e-commerce start-up in India. The firm’s goal was to establish a first-of-its-kind medical devices e-commerce platform catering to various underserved market segments, such as small hospitals and independent medical practices. The firm relied primarily on digital channels for branding and customer outreach. However, the founders did not have a structured data-driven decision-making strategy .....more
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