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| The United States Army: Be All You Can Be |
| 作者姓名：Amy Lavin, Sheri Lambert, Sean Madden |
| 商品類型：Case (Field) | 商品編號：W48156 |
| 出版日期：2026/05/14 | 內容長度：12 頁 |
In March 2023, Brigadier General Alex Fink and the United States Army Enterprise Marketing Office (AEMO) faced one of the toughest recruiting challenges in modern US history. Despite a US$335 million annual marketing budget, the Army had missed its 2022 recruitment target by 15,000 soldiers—the largest shortfall in decades. With shifting cultural attitudes toward work, identity, and service, traditional patriotic appeals no longer resonated with Generation .....more
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| The United States Army: Be All You Can Be - Teaching Note |
| 作者姓名：Amy Lavin, Sheri Lambert, Sean Madden |
| | 商品編號：W48157 |
| 出版日期：2026/05/14 | 內容長度：14 頁 |
Teaching note for product W48156.
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| Albertsons: Customer Insights to Increase Adoption of a New mHealth App |
| 作者姓名：Sheri Lambert, Brooke Reavey, William Trovinger |
| 商品類型：Case (Field) | 商品編號：W47748 |
| 出版日期：2026/05/13 | 內容長度：15 頁 |
<p style = "color:rgb(197,183,131);"> <strong> AWARD WINNER - 2025 Fox International Case Writing Competition </strong> </p><br> In January 2022, the customer insights director at Albertsons Companies Inc., in Issaquah, Washington, United States, was tasked with developing a new mobile health application (mHealth app) in response to the growing demand for accessible and personalized health care solutions. The .....more
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| Albertsons: Customer Insights to Increase Adoption of a New mHealth App - Teaching Note |
| 作者姓名：Sheri Lambert, Brooke Reavey, William Trovinger |
| | 商品編號：W47749 |
| 出版日期：2026/05/13 | 內容長度：13 頁 |
Teaching note for product W47748.
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| Albertsons: Customer Insights to Increase Adoption of a New mHealth App - Instructor Spreadsheet |
| 作者姓名：Sheri Lambert, Brooke Reavey, William Trovinger |
| | 商品編號：W51190 |
| 出版日期：2026/05/13 | 內容長度：395 頁 |
Spreadsheet to accompany product W47749.
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| Albertsons: Customer Insights to Increase Adoption of a New mHealth App - Student Spreadsheet |
| 作者姓名：Sheri Lambert, Brooke Reavey, William Trovinger |
| | 商品編號：W47750 |
| 出版日期：2026/05/13 | 內容長度：218 頁 |
Spreadsheet to accompany product W47748.
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| Bouguessa: Navigating Growth While Preserving Brand Identity |
| 作者姓名：Sheri Lambert |
| 商品類型：Case (Pub Mat) | 商品編號：W48779 |
| 出版日期：2026/05/07 | 內容長度：13 頁 |
Bouguessa Fashion Design LLC (BOUGUESSA), a luxury fashion brand known for its minimalist and high-quality designs, was exploring opportunities for growth in the Middle Eastern luxury market. Despite a relatively small team and a niche audience, BOUGUESSA had successfully leveraged organic marketing and word-of-mouth strategies to build a loyal following. The brand historically focused on women’s fashion but was now considering expansion into the .....more
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| Bouguessa: Navigating Growth While Preserving Brand Identity - Teaching Note |
| 作者姓名：Sheri Lambert |
| | 商品編號：W48780 |
| 出版日期：2026/05/07 | 內容長度：13 頁 |
Teaching note for product W48779.
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| AI at Scale: PepsiCo's Balancing Act of Growth, Efficiency, and Governance |
| 作者姓名：Sheri Lambert, Amy Lavin, Bora Ozkan |
| 商品類型：Case (Pub Mat) | 商品編號：W48500 |
| 出版日期：2026/04/14 | 內容長度：15 頁 |
This case explores PepsiCo’s enterprise-wide artificial intelligence (AI) transformation, highlighting how the company built a strong digital foundation and scaled AI across marketing, supply chain, finance, and governance. Beginning with a global cloud and data modernization effort, PepsiCo established the infrastructure and governance needed to treat data as a strategic asset. It then applied AI to drive consumer insights (via Pepviz?), hyper-personalized .....more
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| AI at Scale: PepsiCo's Balancing Act of Growth, Efficiency, and Governance - Teaching Note |
| 作者姓名：Sheri Lambert, Amy Lavin, Bora Ozkan |
| | 商品編號：W48501 |
| 出版日期：2026/04/14 | 內容長度：10 頁 |
Teaching note for product W48500.
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