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| Nike: Sprint to Recover Lost Ground |
| 作者姓名：Arup Majumdar, Sheri Lambert, Mayuri Srivastava, Subba Lakshmi Prabha, Erik Mashkilleyson |
| 商品類型：Case (Pub Mat) | 商品編號：W45620 |
| 出版日期：2025/09/11 | 內容長度：15 頁 |
Nike Inc. (Nike), the global leader in footwear, had captured the imagination of several generations of athletic footwear users through its sports-centric, powerful emotional branding, adaptability, and sustainable practices. It was also entrenched in the offline channel through strong relationships with its wholesalers and retailers. In 2020, a new chief executive officer (CEO), John Donahoe, pivoted Nike’s strategy towards a digital, data-centric, .....more
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| Nike: Sprint to Recover Lost Ground - Teaching Note |
| 作者姓名：Arup Majumdar, Sheri Lambert, Mayuri Srivastava, Subba Lakshmi Prabha, Erik Mashkilleyson |
| | 商品編號：W45621 |
| 出版日期：2025/09/11 | 內容長度：12 頁 |
Teaching note for product W45620.
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| Saxbys Coffee: Brewing with Brand Purpose |
| 作者姓名：Sheri Lambert |
| 商品類型：Case (Field) | 商品編號：W44864 |
| 出版日期：2025/08/28 | 內容長度：15 頁 |
It was late September 2024, just six months since Saxbys proudly opened its newest location on March 6 at Purdue University’s Neil Armstrong Hall of Engineering in West Lafayette, Indiana. The fall semester was in full swing, and with students back on campus and foot traffic on the rise, Saxbys was entering a critical phase for brand visibility and growth. Nick Bayer, Saxbys’ founder and chief executive officer (CEO), recognized the importance of .....more
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| Saxbys Coffee: Brewing with Brand Purpose - Teaching Note (A) |
| 作者姓名：Sheri Lambert |
| 商品類型： | 商品編號：W44865 |
| 出版日期：2025/08/28 | 內容長度：11 頁 |
Teaching note (A) for product W44864.
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| DOES America Need a New Supply Chain? |
| 作者姓名：Carmen Ocasio Rodriguez, Sheri Lambert, Neha Mittal |
| 商品類型：Case (Field) | 商品編號：W44917 |
| 出版日期：2025/08/21 | 內容長度：11 頁 |
In April 2025, Aaron Sneed, founder of Defense Operations & Engineering Solutions Inc. (DOES), confronted a mounting crisis as US–China trade tensions escalated. With new tariffs threatening the supply of Chinese pharmaceutical ingredients and exposing deep vulnerabilities in global drug manufacturing, Sneed revisited a long-standing concern: America’s dependence on foreign sources for critical medications. Having witnessed similar disruptions .....more
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| DOES America Need a New Supply Chain? - Teaching Note |
| 作者姓名：Carmen Ocasio Rodriguez, Sheri Lambert, Neha Mittal |
| 商品類型： | 商品編號：W44918 |
| 出版日期：2025/08/21 | 內容長度：9 頁 |
Teaching note for product W44917.
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| Dooney & Bourke: Continuing to Tap into the Lucrative Chinese Luxury-Goods Market |
| 作者姓名：Sheri Lambert, Peter Beaugard, Frantz Jean-Baptiste, Kelly Mitchell, Laurie Ferranda |
| 商品類型：Case (Field) | 商品編號：W44674 |
| 出版日期：2025/08/12 | 內容長度：22 頁 |
Dooney & Bourke, a premium leather-goods provider based in Connecticut for nearly 50 years, was a key player in the premium handbag and accessories market. In mid-2024, Dooney & Bourke was concerned about a loss of market share overall a dependency on the US market segment, and the fear that it was not “top of mind” for a younger, more progressive demographic. Senior Vice President and Head of Brand Strategy Peter Beaugard had to consider .....more
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| Dooney & Bourke: Continuing to Tap into the Lucrative Chinese Luxury-Goods Market - Teaching Note |
| 作者姓名：Sheri Lambert, Peter Beaugard, Frantz Jean-Baptiste, Kelly Mitchell, Laurie Ferranda |
| 商品類型： | 商品編號：W44675 |
| 出版日期：2025/08/12 | 內容長度：11 頁 |
Teaching note for product W44674.
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| Nuuly: Crisis Comms and a Sh*tstorm on the NYC Subway - Teaching Note |
| 作者姓名：Sheri Lambert |
| | 商品編號：W43978 |
| 出版日期：2025/05/02 | 內容長度：8 頁 |
Teaching note for product W43977.
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| Nuuly: Crisis Comms and a Sh*tstorm on the NYC Subway |
| 作者姓名：Sheri Lambert |
| 商品類型：Case (Field) | 商品編號：W43977 |
| 出版日期：2025/05/02 | 內容長度：8 頁 |
This case explores the critical challenges faced by URBN SR LLC (Nuuly), a clothing rental company based in Philadelphia, Pennsylvania, in December 2024, when a customer publicly shared a mishap she experienced while wearing rented Nuuly jeans on the New York City subway. The resulting backlash highlighted the importance of effective crisis management, strategic communications, and customer trust recovery in the face of reputational risk. The case .....more
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