| Direct-to-Consumer Brand Suta: Weaving in Conversion Rate Optimization |
| 作者姓名：Sheila Roy, Renuka Kamath |
| 商品類型：Case (Field) | 商品編號：W28030 |
| 出版日期：2023/01/19 | 內容長度：18 頁 |
Two women entrepreneurs co-founded a profitable direct-to-consumer apparel brand called Suta. In June 2021, as the business owners were planning to increase advertising expenditure and scale up operations, they were confronted with a declining return on advertising spend on social commerce and other digital platforms. The co-founders needed to make use of marketing analytics to examine the effectiveness of their online store in converting visitors .....more
|
| Direct-To-Consumer brand Suta: Weaving in Conversion Rate Optimization - Teaching Note |
| 作者姓名：Sheila Roy, Renuka Kamath |
| | 商品編號：W28031 |
| 出版日期：2023/01/19 | 內容長度：24 頁 |
Teaching note for product W28030.
|
| Direct-to-Consumer Brand Suta: Weaving in Conversion Rate Optimization - Student Spreadsheet |
| 作者姓名：Sheila Roy, Renuka Kamath |
| | 商品編號：W33290 |
| 出版日期：2023/01/19 | 內容長度：64 頁 |
Student spreadsheet to accompany Ivey product no. W28030.
|