Elon Musk was charged with contempt-of-court for tweeting that Tesla would produce about 500,000 vehicles in 2019. The lesson is obvious—even a rocket scientist can get into trouble using social media. However, seemingly rational social media interactions can also land a brand in hot water with consumers. While an organization can still exert some control over who speaks to the press, it is nearly impossible to control employees’ use of social media. .....more

Teaching note for product 9B02D014.

Canada's Cleaners Inc. is a dry cleaning company. The owner is considering selling a piece of shirt-pressing equipment and investing in one of three available machines. The current machine's quality is no longer meeting the company's standards and most likely will only last for another three years. He must do a cost and benefit analysis to determine which machine he should purchase.

Teaching note for product 9B01N014.

Corporate Promotions Incorporated, a small merchandising company producing specialty advertising products, custom clothing and pre-printed paper for promotional campaigns, had an opportunity to bid on a sales contract of two to five million dollars. Serious cash flow problems threatened to prevent the company from servicing the customer, and the company's president approached the Bank of Ontario to request a $75,000 increase to its working capital .....more