| Royal Enfield: Balancing Tradition and Trend - Teaching Note |
| 作者姓名：Shailesh Pandey, Rekha Attri |
| 商品類型： | 商品編號：W40154 |
| 出版日期：2025/07/02 | 內容長度：17 頁 |
Teaching note for product W40153.
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| Royal Enfield: Balancing Tradition and Trend |
| 作者姓名：Shailesh Pandey, Rekha Attri |
| 商品類型：Case (Pub Mat) | 商品編號：W40153 |
| 出版日期：2025/07/02 | 內容長度：12 頁 |
In early 2023, Siddhartha Lal, managing director of Eicher Motors Limited (Eicher Motors), headquartered in Gurugram, India, grappled with a pressing issue. Over the past three years, Royal Enfield, a subsidiary of Eicher Motors renowned for its iconic motorcycles, had noticed a decline in its appeal to Generation Z customers. The Bullet brand, known for its ruggedness and timeless retro charm, was no longer resonating with this younger, digitally .....more
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