Teaching note for product 9B10M096.

The chief executive officer (CEO) of Social Media Group had to develop a social media campaign for ING Direct Canada, an online retail bank. The CEO had successfully developed social media campaigns for other businesses in the past but ING wanted the CEO to measure the success of the campaign. With little information available on how to determine the success of such strategies, the CEO set out to design one of Canada's first measurable social .....more

The president and founder of a Toronto, Ontario transportation company considers his future and that of the family-owned company in the face of major changes in the for-hire trucking industry. After 50 years in the trucking industry, the president considers simplifying operations and expanding the business or, alternatively, stepping down as president and passing control to a successor.

Teaching note for product 9B09D003.

In April, 2008, the president of Tiburon, a manufacturer of camouflage components based in the Dominican Republic, met with Tiburon's parent company and sole customer, GMA. GMA, based in Guelph, Ontario, was an equipment supplier to the United States Army. Tiburon had only been in business one month, and the president was analyzing the current production process in each of the Dominican and Guelph plants. There were noted differences between the .....more