Maple Leaf Foods is Canada's largest and most dominant food processor. The recently appointed senior marketing director discovers on her first day on the job that the hot dog business at the company is completely broken: market share is down, profits are in free-fall, the products taste bad, there is a proliferation of brands and her team is a mess. To make matters worse, she inherits a job where there is little market data in the files and little .....more

In this supplement to Maple Leaf Consumer Foods - Fixing Hot Dogs (A), product 9B03M017, the senior marketing director coordinates the gathering of data on the company's hot dog products and spends considerable time analyzing the data. She has determined areas for improvement and works with senior management, research and development, production, distributors and consumers in implementing improvements on taste and product positioning. With her .....more

Teaching note for product 9B02M020.

mGames is a manufacturer of game-based software for portable computers, PDAs and cell phones. The company's new chief executive officer has just been informed of a potential hostile takeover of the company by a major PDA manufacturer. At the same time he receives a phone call from a senior executive at a Scandinavian telecommunications company expressing interest in forming a partnership. With all of this happening, the chief executive officer .....more