Vestas Wind Systems A/S (Vestas), a Danish company, had deep roots in the wind technology sector and had positioned itself as a solutions provider. While it was a global leader, it lacked significant market share in China, even though it had been carrying out manufacturing there for decades. China presented unique challenges, as it was dominated by local players and had its own rules for doing business. However, China also presented significant opportunities .....more

Teaching note for product W25129.

This case is set in 2018 in China and follows Daimler’s efforts to compete in the Chinese automotive market amidst fast paced changes which are underpinned by state driven efforts at fostering innovation. Testing its leverage as the world’s largest and most profitable auto market, China is aggressively pushing foreign and domestic auto manufacturers towards new and ambitious targets for electrification. At the same time, Daimler has to be responsive .....more

Teaching note for product 9B20M023.

Teaching note for product 9B18M191.

This note can be used at the undergraduate or graduate level to accompany a case on strategy or international business. It is especially helpful when analyzing an emerging market company expanding into developed economies and the challenges associated with this.

In 2014, Yildiz Holding, a Turkish conglomerate, had just acquired the UK-based biscuit maker United Biscuits, the premium chocolate maker Godiva Chocolatier Inc., and the US-based company DeMet’s Candy Company. As Yildiz Holding moved forward in pursuit of its goal of dominating the global confectionery market for biscuits and snacks, senior management members were questioning whether the company's business model (which had brought it success .....more

Arcelik, a member of the Turkish Koc Group, had grown from a leading manufacturer of household appliances (also known as ‘white goods’) in Europe’s largest emerging economy to a substantive international player. Yet the company faced new challenges in strengthening its positions in advanced economies, exploiting its competitive advantages across a wider range of emerging economies and in raising the profitability of its international operations. In .....more