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Bayer CropScience in India (A): Against Child Labor
作者姓名:Charles Dhanaraj; Oana Branzei; Satyajeet Subramanian
商品類型:Case (Field)商品編號:9B10M061
出版日期:2011/01/27內容長度:19 頁

This case explores value-driven strategy formulation and implementation by bringing to the fore issues of ethics, responsible leadership, social intiatives in emerging markets, and the global-local tensions in corporate social responsibility. It examines how Bayer CropScience addressed the issue of child labor in its cotton seed supply chain in rural India between 2002 and 2008. Bayer had been operating in India for more than a century. In December .....more

Bayer CropScience in India (B): Value-Driven Strategy
作者姓名:Charles Dhanaraj; Oana Branzei; Satyajeet Subramanian
商品類型:Supplement商品編號:9B10M062
出版日期:2011/01/27內容長度:7 頁

This supplement to Bayer CropScience in India (A): Against Child Labor focuses on Bayer’s formulation of a value-driven strategy with three pillars: communication, implementation, and education.