Ford Windstar |
作者姓名:Robert J. Fisher; David J. Sharp; Satish Jha |
商品類型:Case (Field) | 商品編號:9B03A005 |
出版日期:2003/01/05 | 內容長度:22 頁 |
Ford of Canada is a division of the Ford Motor Company - one of the Big Three automobile manufacturers in North America. The brand manager of the Windstar was concerned that its only brand in the minivan category would not meet its annual sales target. Since the Windstar's launch in the early 1990s, it had become one of the largest selling auto brands in Canada and was synonymous with safety and family travel. During the past few years, the popularity .....more
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